Loughborough University London

Loughborough University London

Sport Business Innovation

This programme has a focus on innovation and enterprise which are core skills in the world of sport business. It allows you to recognise the link between theory and practice to improve your management skills. Satisfying consumer, social and environmental expectations in the business of sport requires innovative thinking. Modern sport businesses therefore need innovative and effective management practices to meet these expectations. This programme provides you with opportunities to undertake applied research to develop innovative solutions to solve real problems confronting sport businesses. Students will develop an understanding of management and marketing principles, how sport is governed, the development of strategy and the place of entrepreneurship and innovation in the changing sport business landscape.

Entry requirements

Minimum of an upper 2nd Class Honours degree or equivalent from a wide range of subjects/disciplines. In exceptional circumstances an applicant may be admitted to the degree who does not possess these requirements, but who has substantial relevant work experience. English language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (reading, listening, writing and speaking) or equivalent.

Course modules

Modules include: Individual project, dissertation, business plan or placement; collaborative project; strategy and planning; understanding business failure; sports markets and industries; managing service quality in the sports industries; sports management theory and practice. Optional modules include: Funding; entrepreneurship; leadership models and practices: applications to a sport context.

Assessment methods

Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.


Qualification Study mode Fee Course duration
MSc Full-time £ 11,700 per Academic year (home fees) 1 years
MSc Full-time £ 22,000 per Academic year (overseas fees) 1 years
MSc Part-time - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
London Campus Hackney E15 2GP South East

Key information

Postgraduate Enquiries
Telephone number: 
01509 222496