A good Honours degree (2.2 or higher) or equivalent overseas qualification, typically in a non-business field though those with a business background will be considered.
Semester 1, compulsory modules: accounting and financial management (15 credits); human resource management (15 credits); innovation and entrepreneurship; marketing in the organisation; skills for employability and personal development (2 semester module); students with significant knowledge of a compulsory module may substitute it with another available module. Semester 2, compulsory modules: digital marketing and social media; making marketing work; skills for employability and personal development ( (2 semester module). Optional modules (choose 2): semester 2 affords the opportunity to explore 2 areas of interest. Options include: brand management; international marketing; logistics and supply chain management; marketing communications; services and retail management. Summer period: the summer semester from July to September further builds on the competencies learned during the course, instilling a vital understanding of marketing and business strategy: business market review; strategic marketing solutions.
Modules are assessed by a combination of examinations and assignments.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||October 2016||-||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Loughborough University||Loughborough||LE11 3TU||East Midlands|
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