This programme offers an opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice. During the year students discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme benefit directly from the teaching of leading researchers and academics. Overall, the programme's strategic aim is to impart marketing knowledge and analytical skills that will prepares students for any marketing management role within a multinational organisation.
A good Honours degree (lower 2nd class Honours or higher) from a UK university or equivalent overseas qualification recognised by Loughborough University, typically in a non-business field although those with a business background are considered.
Semester 1 core modules: accounting and financial management; human resource management; innovation and entrepreneurship; marketing in the organisation; skills for employability and personal development (2 semester module). Students with significant knowledge of a core module may substitute it with another available module. Semester 2 core modules: digital marketing and social media; making marketing work; skills for employability and personal development (2 semester module). Optional: brand management; international marketing; logistics and supply chain management; marketing communications; services and retail management. Summer: business market review; strategic marketing solutions.
Modules are assessed by a combination of examinations and assignments.
The scholarship and bursary range is designed to include a wide range of students and consists of: Alumni scholarships (for UK/EU and international students); Outstanding academic achievement scholarships; Sports scholarships; Hardship bursaries and other funding options; International student specific scholarships, including: Loughborough University Graduate School Development Trust Africa; USA scholarships and loans; and Santander International postgraduate scholarships. Whilst some of scholarships are offered automatically based on the course application, some scholarships and bursaries do require a separate application and have limited availability and application deadlines.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Loughborough University||Loughborough||LE11 3TU||East Midlands|