This programme offers an opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice. During the year students discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme benefit directly from the teaching of leading researchers and academics. Overall, the programme's strategic aim is to impart marketing knowledge and analytical skills that will prepares students for any marketing management role within a multinational organisation. Core study areas include accounting and financial management, human resource management, innovation and entrepreneurship, marketing in the organisation, digital marketing and social media, making marketing work, business market review, strategic marketing solutions, and skills for employability and personal development.
The scholarship and bursary range is designed to include a wide range of students and consists of: Alumni scholarships (for UK/EU and international students); Outstanding academic achievement scholarships; Sports scholarships; Hardship bursaries and other funding options; International student specific scholarships, including: Loughborough University Graduate School Development Trust Africa; USA scholarships and loans; and Santander International postgraduate scholarships. Whilst some of scholarships are offered automatically based on the course application, some scholarships and bursaries do require a separate application and have limited availability and application deadlines.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||October 2017||-||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Loughborough University||Loughborough||LE11 3TU||East Midlands|
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