Manchester Metropolitan University
Open to graduates holding degrees in any subject, this course assumes no prior knowledge of public relations (PR) and is suitable for UK, EU and international students wishing to progress their academic knowledge of PR. It is also suitable for those who do not have a degree but who possess relevant experience. Combining a unique blend of academic and practical public relations skills, the course will enable you to develop a successful career in an incredibly dynamic sector. With a strong emphasis on application of knowledge to practice industry skills such as PR writing, media relations, digital communications and client management are underpinned by academic rigour focusing on PR strategy, campaign planning and PR specialisms. You will have the opportunity to work with real clients, including individually creating a press pack for use by a client, in addition to working as part of an account team on a live PR project. You will be able to network with professional PR practitioners and guest speakers, and have the option to undertake an internship to gain additional work experience. Completing the programme will enhance your career prospects, equipping you with the skills required by PR consultancies as well as private and public sector organisations. "I found working on live projects with real clients provided valuable experience. The course provided me with opportunities to develop transferable writing skills, which I can now apply to different platforms and content, and to develop a real-world skillset for a career in PR and communications." Alexander Betts | MSc Public Relations graduate
Modules include: Public relations theory, strategy and planning; strategy and planning for digital and social media communications; public relations skills and specialisms; research methods and investigating business practice; research methods; investigating business practice; research project or dissertation.
All the units on this programme are assessed by group or individual coursework, either long-term or time-constrained.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||-||1 Years|
|MSc||Part-time||September 2018||-||2 Years|
|Postgraduate Diploma - PgDip||Full-time||September 2018||-||9 Months|
|Postgraduate Certificate - PgCert||Full-time||September 2018||-||4 Months|
|Postgraduate Certificate - PgCert||Part-time||September 2018||-||8 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Business School||M1 3GH||North West|
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