Manchester Metropolitan University
Related courses from Manchester Metropolitan University
Marketing (Creative Advertising)
Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. Commercial, theoretical and creative units are combined to provide graduates of this programme with a significant advantage in this fast-paced and dynamic industry. The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing, digital and creative advertising management to bring lectures to life and help direct practical student projects. The programme has excellent professional links nationally and internationally; Manchester is acknowledged as a world-leader in digital marketing activity. Completing the programme can enhance a student's career prospects, as graduates have the digital, creative and cutting-edge business skills required by advertising agencies internationally.
Normally a good UK honours degree (minimum 2.2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications. Applicants whose 1st language is not English (and whose 1st degree was not taught in English) are required to produce evidence of English Language proficiency.
Modules include: creative advertising; international brand strategy; strategy and planning for digital and social media communications; investigating business practice; research methods; dissertation.
Assessment is through course work. Students need to produce development work for 3 advertising campaigns concentrating on the research, proposition and reasoning behind their ideas for each campaign. The work also records the processes by which students generated ideas, the rationale for choosing 1 creative idea to move forward on i.e. responses to peer critique or tutor feedback. Students are expected to document their process in a sketchbook as well as writing a creative report documenting their understanding of the briefs, their research and validating their creative decisions.
|Qualification||Study mode||Start month||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Business School||Manchester||M1 3GH||North West|
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