Manchester Metropolitan University

Manchester Metropolitan University

Marketing (Creative Advertising)

Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. Commercial, theoretical and creative units are combined to provide graduates of this programme with a significant advantage in this fast-paced and dynamic industry. The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing, digital and creative advertising management to bring lectures to life and help direct practical student projects. The programme has excellent professional links nationally and internationally. Completing the programme can enhance a student's career prospects, as graduates have the digital, creative and cutting-edge business skills required by advertising agencies internationally.
For information on fees for this course please see our online prospectus information.

Entry requirements

Normally a good UK honours degree (minimum 2.2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications. Applicants whose 1st language is not English (and whose 1st degree was not taught in English) are required to produce evidence of English Language proficiency.

Course modules

Modules include: creative advertising; international brand strategy; strategy and planning for digital and social media communications; investigating business practice; research methods; dissertation.

Assessment methods

Assessment is through course work. Students need to produce development work for 3 advertising campaigns concentrating on the research, proposition and reasoning behind their ideas for each campaign. The work also records the processes by which students generated ideas, the rationale for choosing 1 creative idea to move forward on i.e. responses to peer critique or tutor feedback. Students are expected to document their process in a sketchbook as well as writing a creative report documenting their understanding of the briefs, their research and validating their creative decisions.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years
PgCert Full-time September 2016 - 4 months
PgDip Full-time September 2016 - 8 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Business School Manchester M1 3GH North West

Get in touch

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Key information

Contact: 
Course Enquiries
Telephone number: 
0161 247 6969