Manchester Metropolitan University
This programme has been developed to meet the demand for skilled marketing communications professionals to work within the ever-changing marketing communications industry. The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing communications, digital communications and brand strategy to bring lectures to life and help direct practical student projects. The programme has excellent professional links nationally and internationally; Manchester is acknowledged as a world leader in digital marketing activity. Completing the programme enhances a student's career prospects, as the emphasis throughout the course is on applying knowledge and developing skills. Students are able to undertake a live client brief project from a real organisation enabling them to develop a marketing communications plan. There is also the opportunity to obtain a short term internship with an employer during the studies. For information on fees for this course please see our online prospectus information.
Normally a good UK Honours degree (minimum 2.2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree equivalent professional qualifications. Students whose 1st language is not English require evidence of proficiency in the English language.
Core modules: integrated marketing communications planning and control; strategy and planning for digital and social media communications; international brand strategy; investigating business practice (marketing communications (live client brief); research methods; dissertation.
Assessment in each unit takes the form of a combination of coursework and examinations. Coursework comprises both individual assignments and group and project work. Assessment is progressive and takes place at the end of each term.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||-||1 years|
|PgCert||Full-time||September 2016||-||4 months|
|PgDip||Full-time||September 2016||-||8 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Business School||Manchester||M1 3GH||North West|
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