Manchester Metropolitan University

Manchester Metropolitan University

Digital Marketing

Devised by the Business School in partnership with MMC Learning, a leading digital marketing company, this course provides an industry-recognised qualification for digital professionals looking to take on a more strategic leadership role or develop their own business. On completion, students have the insight and leadership skills to effectively drive digital marketing activity as well as work-based experience of implementing and critically evaluating innovative approaches to maximise performance. The MSc in Digital Marketing is a professional postgraduate qualification. Drawing on the expertise and insight of the UK's leading practitioner-trainers, the syllabus has been developed to combine an examination of current industry concerns and considerations with a robust academic approach. The programme is specifically designed for those with significant industry experience, equipping students with practical, immediately applicable skills for the workplace and the long term ability to assess and critique digital marketing practice and implementation to support ongoing career development. Taught part-time, each unit is comprised of 6-8 face-to-face classroom days and extensive collaborative learning and self-study conducted online. Face to face days are delivered in Manchester at the business school and are usually scheduled in 2 blocks per term. Candidates commit to 1 stage at a time, with stage one conferring a Postgraduate Certificate, stages one and two a Postgraduate Diploma and all 3 stages leading to the achievement of the full MSc. The syllabus combines expert teaching and top quality academic guidance with considerable online support for each study unit. This course is designed specifically to give students work-based skills and fit around their current employment. For information on fees for this course please see our online prospectus information.


Qualification Study mode Start month Fee Course duration
MSc Part-time - 30 months
PgCert Part-time - 12 months
PgDip Part-time - 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Business School Manchester M1 3GH North West

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