Manchester Metropolitan University
The programme is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today's business environment. The course combines strong academic principles and theories but examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. Career opportunities for graduates with a focus on Marketing Strategy and International Brand Development are extensive and varied. Recent graduates have taken up employment with advertising agencies, pharmaceutical companies, financial and legal services and within the FMCG industry. This course is professionally accredited by The Chartered Institute of Marketing, which means students are able to gain exemptions from the Institute's professional qualifications. The number of units studied depends on if students choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits of units plus 60 credit dissertation). For information on fees for this course please see our online prospectus information.
Normally a good UK Honours degree (minimum 2.2), or international equivalent, in any subject, We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications. Students whose 1st language is not English will need to provide evidence of proficiency in the English language.
Core modules: contemporary issues in marketing strategy; strategy and planning for digital and social media communications; international brand strategy; investigating business practice; research methods; dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||-||12 months|
|PgCert||Full-time||September 2016||-||4 months|
|PgDip||Full-time||September 2016||-||8 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Business School||Manchester||M1 3GH||North West|
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