Manchester Metropolitan University

Manchester Metropolitan University


The programme is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today's business environment. The course combines strong academic principles and theories but examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. Career opportunities for graduates with a focus on Marketing Strategy and International Brand Development are extensive and varied. Recent graduates have taken up employment with advertising agencies, pharmaceutical companies, financial and legal services and within the FMCG industry. This course is professionally accredited by The Chartered Institute of Marketing, which means students are able to gain exemptions from the Institute's professional qualifications. The number of units studied depends on if students choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits of units plus 60 credit dissertation). For information on fees for this course please see our online prospectus information.

Entry requirements

Normally a good UK Honours degree (minimum 2.2), or international equivalent, in any subject, We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications. Students whose 1st language is not English will need to provide evidence of proficiency in the English language.

Course modules

Core modules: contemporary issues in marketing strategy; strategy and planning for digital and social media communications; international brand strategy; investigating business practice; research methods; dissertation.

Assessment methods


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 12 months
PgCert Full-time September 2016 - 4 months
PgDip Full-time September 2016 - 8 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Business School Manchester M1 3GH North West

Get in contact

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Key information

Course Enquiries
Telephone number: 
0161 247 6969