Manchester Metropolitan University
In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies. The applied nature of this course ensures that you study the latest thinking and techniques within the discipline of marketing and acquire the capabilities to enhance your employability and career prospects. More specifically, this course will develop your awareness for and critical understanding of the latest issues within the discipline of marketing, marketing strategy and consumer behaviour. The course is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today?s business environment. The course combines strong academic principles and theories and examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. At the end of the course, you will have acquired the skills and knowledge to be a skilled marketing professional. This course is also approved and accredited by the Chartered Institute of Marketing. Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for both UK, EU and international students wishing to progress their academic knowledge of marketing management. It is also suitable for those who do not have a degree but who possess relevant experience.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2018||-||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Business School||M1 3GH||North West|
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