Manchester Metropolitan University


Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important. Whether you want to move into a career in marketing or build on your existing marketing knowledge, this degree is ideal. It covers traditional and digital marketing strategies and theory. You'll explore the latest thinking and techniques in the field to learn how to succeed in this competitive sector. You'll also examine the issues and opportunities in marketing, strategy and consumer behaviour. **Theory into practice** You'll learn from experienced academics and industry practitioners. Develop your knowledge of marketing theories and principles before putting it into practice. Working on live client briefs, the opportunity to participate in an internship, and going on industry visits to big businesses will see you put theory into practice. You'll be building a portfolio while you study, ready to apply for jobs as soon as you graduate. **Marketing in context** You'll discuss marketing in the context of contemporary business issues. Develop your knowledge of international branding and digital media. Gain an understanding of how marketing fits into organisations of all sizes and how your skills can make a difference.

Entry requirements

MSc: Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications. Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 - 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Business School M1 3GH North West

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