Manchester Metropolitan University

Manchester Metropolitan University

Marketing Management

***Manchester Metropolitan University is currently undertaking a review of long-term academic provision on the Cheshire campus. The review will look at how we might re-focus the types of courses offered at Cheshire in the context of the wider University provision. A range of options is currently being considered. We can confirm that we are taking and processing applications for full time postgraduate courses and any part time courses of one year duration starting in 2017 on the Cheshire Campus. However, with regard to longer part time postgraduate courses, due to the ongoing review, the University will accept applications for courses delivered at Cheshire but will not process those applications until more is known in respect of the future of the campus.*** Designed as a flexible programme to accommodate your employment and personal circumstances, this course has been devised to enhance your practical marketing management skills. With an additional focus on deepening your understanding of the core concepts and competencies that underpin this increasingly important business area, this course will provide you with an opportunity to combine your real world experiences with theory. This programme ensures development of both personal and professional skills and knowledge through four core units while your marketing expertise will be developed through three marketing electives and a specialised research project culminating in the production of a dissertation. By studying this internationally recognised award, you will develop a keen awareness of the most up-to-date management thinking and practice. You will also develop an appreciation of cutting edge techniques for managing people, thinking strategically and a full range of dynamic marketing techniques. For up-to-date information about this course, visit: mmu.ac.uk/14502/

Entry requirements

A good undergraduate honours degree in any subject. Applicants may be admitted if they have completed degree equivalent professional qualifications or have relevant management experience.

Course modules

Core modules: International marketing strategy; integrated marketing communications; relationship marketing; developing professional practice; dissertation. Elective units: global strategic management; organisational change and transition; thinking and learning strategically.

Assessment methods

A series of case study presentations and written examinations plus dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years
MSc Part-time September 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
MMU Cheshire (Crewe) Crewe CW1 5DU North West

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Course Enquiries
Telephone number: 
0161 247 6969