Manchester Metropolitan University
Designed as a flexible programme to accommondate employment and personal circumstances, this course has been devised to enhance practical marketing management skills. With an additional focus on deepening understanding of the core concepts and competencies that underpin this increasingly important business area, this course will provide an opportunity to combine real world experiences with theory.
A good undergraduate honours degree in any subject. Applicants may be admitted if they have completed degree equivalent professional qualifications or have relevant management experience.
Core modules: International marketing strategy; integrated marketing communications; relationship marketing; developing professional practice; dissertation. Elective units: global strategic management; organisational change and transition; thinking and learning strategically.
A series of case study presentations and written examinations plus dissertation.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|MMU Cheshire (Crewe)||Crewe||CW1 5DU||North West|
0161 247 6969