Manchester Metropolitan University

Manchester Metropolitan University

Marketing Management

Designed as a flexible programme to accommondate employment and personal circumstances, this course has been devised to enhance practical marketing management skills. With an additional focus on deepening understanding of the core concepts and competencies that underpin this increasingly important business area, this course will provide an opportunity to combine real world experiences with theory.

Entry requirements

A good undergraduate honours degree in any subject. Applicants may be admitted if they have completed degree equivalent professional qualifications or have relevant management experience.

Course modules

Core modules: International marketing strategy; integrated marketing communications; relationship marketing; developing professional practice; dissertation. Elective units: global strategic management; organisational change and transition; thinking and learning strategically.

Assessment methods

A series of case study presentations and written examinations plus dissertation.


Qualification Study mode Fee Course duration
MSc Full-time - 1 years
MSc Part-time - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
MMU Cheshire (Crewe) Crewe CW1 5DU North West

Key information

Course Enquiries
Telephone number: 
0161 247 6969