Students on this course study the theory and practice of effective strategic marketing management. The course focuses on experiential learning where practical application of theory allows students to gain a deeper understanding of contemporary marketing issues by developing skills in strategic analysis, problem-solving and decision making.�
Candidates should possess a 2nd Class Honours degree or above or an overseas equivalent qualification. Applicants without formal qualifications with a minimum of 3 years managerial experience in sales or marketing are welcomed. Candidates should have competence in English language and grade C GCSE or an equivalent qualification. IELTS 6.5 (with minimum 6.0 in all 4 components) or TOEFL internet based 87 (with at least 21 in listening and writing, 22 in speaking and 23 in reading).
Modules include: Brand management; entrepreneurship and selling to small businesses; sports marketing; arts marketing; social marketing; marketing research processes; retail marketing; creative communication strategies.
Assessment is based on coursework, examinations and case studies.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 9,000 per Academic year (home fees)||1 years|
|MA||Full-time||£ 11,700 per Academic year (overseas fees)||1 years|
|MA||Part-time||£ 61 per Credit (home fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Hendon Campus||Barnet||NW4 4BT||South East|
020 8411 5555