Students on this course study the theory and practice of integrated marketing communications.
Candidates should possess a good Honours degree in marketing or an equivalent qualification. Those without formal qualifications should demonstrate relevant work experience and the ability to study at postgraduate level. Applicants should have competence in English language and grade C GCSE or an equivalent qualification. IELTS 6.5 (with minimum 6.0 in all 4 components) or TOEFL internet based 87 (with at least 21 in listening and writing, 22 in speaking and 23 in reading).
Modules include: Consumer behaviour; integrated brand communications; strategic marketing management; market research; dissertation.
Assessment methods include coursework and an examination.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 10,000 per Academic year (home fees)||1 years|
|MA||Full-time||£ 13,000 per Academic year (overseas fees)||1 years|
|PgDip||Full-time||£ 6,000 per Academic year (home fees)||1 years|
|MA||Part-time||£ 60 per Credit (home fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Hendon Campus||Barnet||NW4 4BT||South East|
020 8411 5555