Middlesex University

Middlesex University

E-Marketing and Social Media

The programme covers sound theories and marketing practices for a competitive advantage in the work and business environment. Students attend guest lectures by professionals from organisations including YouTube, Twitter, Groupon, Microsoft Technology Centre, and Google. The course covers specialist topics related to e-marketing and social media. In addition to the above, students will study subjects related to entrepreneurship and innovation as well as marketing intelligence. All subject areas feed into applied action research projects (Professional Practice Projects) or the Dissertation, both of which are an extensive piece of original research investigating a specific issue from within the area.

Entry requirements

A 2nd Class Honours degree or above in marketing, communications, or a business related field, or an overseas equivalent, or a professional qualification of an equivalent standard is required. Applicants are welcome to apply without formal qualifications but should have extensive marketing experience. Applicants must have competence in English language and grade C GCSE or an equivalent qualification. The most common English language requirements for international students are IELTS 6.5 (with minimum 6.0 in all 4 components) or TOEFL internet based 87 (with at least 21 in listening and writing, 22 in speaking and 23 in reading).

Course modules

Compulsory: E-marketing strategy; social media strategy; entrepreneurship, innovation and small business management; marketing intelligence; professional practice project or dissertation.

Assessment methods

Assessment will be by both exams and coursework, including case study-based projects.


Qualification Study mode Start month Fee Course duration
MA Full-time October 2016 GBP 10,000 per Year 1 (Northern Ireland) 1 years
MA Full-time October 2016 GBP 10,000 per Year 1 (Scotland) 1 years
MA Full-time October 2016 GBP 10,000 per Year 1 (Wales) 1 years
MA Full-time October 2016 GBP 10,000 per Year 1 (England) 1 years
MA Full-time October 2016 GBP 13,000 per Year 1 (International) 1 years
MA Part-time October 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Hendon Campus Barnet NW4 4BT South East

Get in touch

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Key information

Telephone number: 
020 8411 5555