Newcastle University

Newcastle University

Advanced International Business Management and Marketing (dual award)

This distinctive dual award course has been designed to meet the needs of excellent graduates who aspire to a global role in marketing. The course evaluates the main aspects of business in an international context with a focus on marketing including: Brand management; marketing communications management; customer relations management. Students studies are focused on the comparative analyses of countries, institutions, cultures and the strategic decision-making of companies operating within this environment. In recent cohorts, our students engaged with a number of organisations including L'Oreal and Heineken.

Entry requirements

A 2.1 Honours degree, or international equivalent, in a relevant discipline. The course is taught in English and no knowledge of the Dutch language is required. Applicants whose 1st language is not English will need IELTS 6.5 (with 6.5 in writing and 6.0 in all other sub-sections), or equivalent.

Course modules

Students will study the following compulsory modules (Newcastle): International marketing; research methods for business and management dual award; international brand management; international marketing communications management; role of business in society. University of Groningen: International business strategy; comparative institutional analysis; international finance; industrial relations. While in Groningen, students will select 1 elective module from a list provided annually by the degree programme director. While in Newcastle students will select 1 elective module from the following: Customer relationship management; small business marketing and management; e-marketing. Whilst in Groningen candidates will select 3 elective modules from a list to be provided annually by the degree programme director. The compulsory dissertation will be taken over semester 3 of year 1 and semester 1 of year 2+ and will be jointly supervised and delivered by Newcastle and Groningen. Modules might change at year of entry.

Assessment methods

Assessment is based on a dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 17 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Campus Newcastle upon Tyne NE1 7RU North East

Key information

Postgraduate Programme Administrator
Telephone number: 
0191 208 1503