Advanced International Business Management and Marketing (dual award)
This distinctive dual award course has been designed to meet the needs of excellent graduates who aspire to a global role in marketing. The course evaluates the main aspects of business in an international context with a focus on marketing including: Brand management; marketing communications management; customer relations management. Students studies are focused on the comparative analyses of countries, institutions, cultures and the strategic decision-making of companies operating within this environment. In recent cohorts, our students engaged with a number of organisations including L'Oreal and Heineken. Upon completion of the course you will have: advanced knowledge and understanding of how to improve the quality of management, leadership and practice in organisations; enhanced general intellectual development, including the improved capacity for enquiry, problem solving, critical thinking and analysis; advanced ability to communicate and cooperate with individuals from different cultural backgrounds. The collaborative approach to this course provides you with the opportunity to: study a distinctive and internationally focused curriculum in business and management; study at two highly respected and traditionally focused universities; gain a postgraduate dual award enabling you to prepare for and/or further develop a successful career in international business and management; live in two of Europe's most exciting and friendly cities. DELIVERY: During semester one you will study at the Faculty of Economics and Business at the University of Groningen. Semester two is taught at Newcastle University Business School. In Semester three you will complete your dissertation at either university. You will be allocated one dissertation supervisor from each university.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2017||-||17 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Campus||Newcastle upon Tyne||NE1 7RU||North East|
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Remember to mention TARGETpostgrad when contacting universities.
Postgraduate Programme Administrator
0191 208 1503