Advanced International Business Management and Marketing (dual award)
A 2.1 Honours degree, or international equivalent, in a relevant discipline. The course is taught in English and no knowledge of the Dutch language is required. Applicants whose 1st language is not English will need IELTS 6.5 (with 6.5 in writing and 6.0 in all other sub-sections), or equivalent.
Students will study the following compulsory modules (Newcastle): International marketing; research methods for business and management dual award; international brand management; international marketing communications management; role of business in society. University of Groningen: International business strategy; comparative institutional analysis; international finance; industrial relations. While in Groningen, students will select 1 elective module from a list provided annually by the degree programme director. While in Newcastle students will select 1 elective module from the following: Customer relationship management; small business marketing and management; e-marketing. Whilst in Groningen candidates will select 3 elective modules from a list to be provided annually by the degree programme director. The compulsory dissertation will be taken over semester 3 of year 1 and semester 1 of year 2+ and will be jointly supervised and delivered by Newcastle and Groningen. Modules might change at year of entry.
Assessment is based on a dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||-||17 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Campus||Newcastle upon Tyne||NE1 7RU||North East|
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