This programme is for professionals that want to excel in the areas of marketing, sales and customer service, working for technology start-ups to multinational corporations and including the work at product and service provider levels. Students learn: the business value of contemporary information and communication technologies; business planning and new ventures; the link between strategic objectives and e-business systems; end-to-end business processes such as the ones including clients and suppliers; the management and development of e-business systems; the understanding of the marketing function in organisations; customer relationship management; the strategic use of the Internet and systems to attract, engage and retain customers.
A 2.1 Honours degree, or international equivalent, in any discipline; applicants with narrowly lower or non-standard qualifications will be considered if they have a 1st degree related to business (e.g. management, international business, marketing, operations or entrepreneurship) or have relevant work experience in a business or technological role; applicants whose 1st language is not English require IELTS 6.5 (with a minimum of 6.0 in all sub-sections) or equivalent.
Modules include: Social media; mobile commerce; big data; behavioural targeting; data mining; campaign management; e-mail marketing; e-sales; call centres; and online self-service.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 5,500 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 15,740 per Academic year (overseas fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Campus||Newcastle upon Tyne||NE1 7RU||North East|
Newcastle University Business School
0191 208 1503