Newcastle University

Newcastle University

E-Business (E-Marketing)

This programme is for professionals that want to excel in the areas of marketing, sales and customer service, working for technology start-ups to multinational corporations and including the work at product and service provider levels. Students learn: the business value of contemporary information and communication technologies; business planning and new ventures; the link between strategic objectives and e-business systems; end-to-end business processes such as the ones including clients and suppliers; the management and development of e-business systems; the understanding of the marketing function in organisations; customer relationship management; the strategic use of the Internet and systems to attract, engage and retain customers.

Entry requirements

A 2.1 Honours degree, or international equivalent, in any discipline; applicants with narrowly lower or non-standard qualifications will be considered if they have a 1st degree related to business (e.g. management, international business, marketing, operations or entrepreneurship) or have relevant work experience in a business or technological role; applicants whose 1st language is not English require IELTS 6.5 (with a minimum of 6.0 in all sub-sections) or equivalent.

Course modules

Modules include: Social media; mobile commerce; big data; behavioural targeting; data mining; campaign management; e-mail marketing; e-sales; call centres; and online self-service.


Qualification Study mode Fee Course duration
MSc Full-time £ 5,500 per Academic year (home fees) 12 months
MSc Full-time £ 15,740 per Academic year (overseas fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Campus Newcastle upon Tyne NE1 7RU North East

Key information

Newcastle University Business School
Telephone number: 
0191 208 1503