This programme involves the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication. Specific areas of research expertise include: consumer behaviour; service marketing; retail marketing; sustainability marketing; international marketing; marketing communications; marketing in the creative industries; internet and direct marketing; marketing strategy.
|Qualification||Study mode||Start month||Fee||Course duration|
|PhD||Full-time||September 2016||-||36 months|
|PhD||Part-time||September 2016||-||72 months|
|MPhil||Full-time||September 2016||-||12 months|
|MPhil||Part-time||September 2016||-||24 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Campus||Newcastle upon Tyne||NE1 7RU||North East|
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Newcastle University Business School
0191 208 1584