Cross-Cultural Communication and International Marketing
The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management. The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing. The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues. You will:develop systemic understanding and critical awareness of international marketing theory; apply theory to international case studies, markets and issues; measure market performance and consumer behaviour; develop knowledge of ethical issues and their implications in marketing. The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2016||-||12 months|
|MA||Part-time||September 2016||-||24 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Main Campus||Newcastle upon Tyne||NE1 7RU||North East|
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School of Education, Communication and Language Sciences
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