Newcastle University

Newcastle University

Cross-Cultural Communication and International Marketing

This course provides an advanced level of knowledge and understanding of the main theories, models and ideas in the study of cross cultural communication and international marketing. Students will develop their critical understanding of: theoretical approaches to cross-cultural communication, intercultural communication, social psychology and international marketing; the complex nature of culture, social and cultural identity; the influence of human communication on culture, and culture�s influence on human communication; the nature of social relationships and wider societal issues and how they can be informed by theory; the main methodological approaches and the impact ethical issues have on research.

Entry requirements

A 2.1 Honours degree, or international equivalent, in a subject broadly related to business, social sciences (languages, law or sociology) or humanities. We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience. Applicants with experience of working in an international organisation or in a cross-cultural context is desirable, but not essential. Applicants whose 1st language is not English require IELTS 6.5 (with at least 6.5 in writing) or equivalent.

Course modules

Modules include: Research portfolio; language and cross cultural communication; performance and decision management (semester 2); principles of marketing; international marketing; the international business environment.


Qualification Study mode Fee Course duration
MA Full-time £ 5,500 per Academic year (home fees) 12 months
MA Full-time £ 12,680 per Academic year (overseas fees) 12 months
MA Part-time £ 2,750 per Academic year (home fees) 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Campus Newcastle upon Tyne NE1 7RU North East

Key information

School of Education, Communication and Language Sciences
Telephone number: 
0191 208 8830