Newcastle University

Newcastle University

Cross-Cultural Communication and Media Studies

The Cross-Cultural Communication and Media Studies MA provides theoretical, research and practical training in areas of international and intercultural communication and the media. It combines theory and practice of journalism, public relations practice, and theoretical analysis of the media. The Media Studies pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing skills and knowledge relevant to various aspects of media. The pathway is suitable if you have some journalism and/or PR knowledge through your undergraduate studies or voluntary work. It is also suitable for journalists or PR professionals wishing to develop academic knowledge and research methods. The pathway draws on our research in media, communication and cultural studies. You will develop: critical understanding of media, culture and society; knowledge to theorise and analyse media, journalism and public relations; knowledge of media law and advertising regulations in a transnational context; an understanding of strengths and weaknesses of different types of data dissemination; analytical and critical skills to assess and conduct research in the field of media, journalism and PR; the ability to deliver and evaluate a PR event in the public, private and voluntary sectors; skills to set up a campaign network and deliver PR campaign messages; skills to produce effective press releases and script, shoot and edit digital films; skills to produce news reports in a range of media forms; skills to script, shoot and edit digital films.

Course modules

Assessment methods


Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 - 12 months
MA Part-time September 2016 - 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Campus Newcastle upon Tyne NE1 7RU North East

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Key information

School of Education, Communication and Language Sciences
Telephone number: 
0191 208 8830