Northumbria University, Newcastle
Business with International Management and Marketing
**Are you looking to complement your undergraduate studies with a business-focused Masters degree that will enhance your employability? This two-year course develops skills in business and international management while also offering a pathway in marketing.** The first year is the same as MSc Business with International Management. You'll then undertake a second year that develops the 'Marketing' pathway. Specialist modules will cover advertising and marketing communications strategy as well as interactive and relationship marketing. You'll develop your research skills through a Masters dissertation or an investigative consultancy project related to an issue faced by a real client. You'll also explore contemporary issues in management research. There is no requirement to have studied business, international management or marketing at undergraduate level. The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was 'Business School of the Year' at The Times Higher Education Awards 2015.
MSc: Applicants should normally have: A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation. International qualifications: If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry English Language requirements: International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*). *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications
Year 1: Relationship marketing in a global context; dissertation preparation and research methods; developing global management competencies 1 and 2; strategic management for competitive advantage; academic and professional development; global and transnational business. Year 2: Analysing buyer behaviour and brand dynamics; the digital customer journey (data, profiling and customer relationship management); contemporary issues in management research; Master's dissertation.
Your tutors will use a variety of teaching methods, which may include lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have access to a Guidance Tutor with whom you can discuss any academic issues. Extensive feedback from both tutors and peers is built into the course.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||-||2 Years|
|MSc||Full-time||January 2020||-||2 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City Centre Campus||NE1 8ST||North East|
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