Mass Communication Management
This programme is designed to enable students to combine the subjects of mass communication, advertising, business management and marketing strategy to understand the principles of creative media industries, and the major social and cultural forces that affect them in the contemporary world; the programme has a specifically international focus which brings together modules from the Newcastle Business School and the Department of Media within the School of Arts and Social Sciences; the course combines key aspects of marketing strategy and management approaches with mass communication modules that relate to advertising and promotion, research methods, and contemporary mass communication industries; the modules focus upon approaches to global marketing management, advertising, promotional culture, key research approaches and skills, and mass communication industries and working patterns.
Relevant Honours degree or equivalent; applicants whose 1st language is not English should have studied at undergraduate level in English, or have a British Council International English Language Testing System (IELTS) score of 6.5 (or above) or a Test of English as a Foreign Language (TOEFL) score of 575 (or above), or equivalent.
Relationship marketing; marketing strategy; global marketing management; media research methods; media postgraduate dissertation; advertising and promotional culture; working in mass communication industries.
|Qualification||Study mode||Start month||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City Centre Campus||Newcastle upon Tyne||NE1 8ST||North East|
0191 227 4444