Business with Marketing Management
The programme provides both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles; students can choose between a general pathway with a wide variety of optional modules and a specialist pathway in which around half of the programme is concentrated on 1 functional area; students choosing 1 of the pathways have the opportunity to carry out independent research in their preferred specialist area.
A 2.2 Honours degree, or equivalent; applicants without academic qualifications but with substantial experience of working in a business organisation and/or possess a relevant professional qualification also considered. Applicants should possess a mathematics qualification equivalent to a GCSE grade B. English language requirements are IELTS 6.5, TOEFL (575 paper-based, 90 internet-based).
Business research analysis; analysing organisations; developing self; enhancing employability and career development; marketing strategy; dissertation; relationship marketing in a global context; managing for sustainable competitive advantage; business environment and strategic management.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||-||1 calendar years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City Centre Campus||Newcastle upon Tyne||NE1 8ST||North East|
0191 227 4453