Northumbria University

Northumbria University

Strategic Marketing

This programme has been developed for students seeking a career within marketing management in private, public or non-profit sector organisations across the globe; students who are interested in pursuing professional qualifications can gain exemption from the Chartered Institute of Marketing (CIM) examinations; the programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice; the programme is divided into 2 12-week teaching semesters that incorporate specialised marketing modules such as marketing strategy in an international environment, marketing research applications and buyer behaviour; the programme also contains core modules that provide students with key research and personal development skills; in the remainder of the programme students have the opportunity to explore in detail an aspect of marketing through a 15000-word dissertation.

Entry requirements

A 2.2 (or above) Honours degree in a business related discipline; applicants whose 1st language is not English should have studied at undergraduate level in English, or have a British Council International English Language Testing System (IELTS) score of 6.5 (or above) or a Test of English as a Foreign Language (TOEFL) score of 550 (or above), or equivalent.

Course modules

Business research analysis; developing self; dissertation; global marketing strategy; advertising and marketing communications strategy; analysing buyer behaviour and brand dynamics; advanced marketing research applications; advanced interactive and relationship marketing; managing value strategically.


Qualification Study mode Fee Course duration
MSc Full-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Centre Campus Newcastle upon Tyne NE1 8ST North East

Key information

Admissions Office
Telephone number: 
0191 227 4453