This programme has been developed for students seeking a career within marketing management in private, public or non-profit sector organisations across the globe; students who are interested in pursuing professional qualifications can gain exemption from the Chartered Institute of Marketing (CIM) examinations; the programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice; the programme is divided into 2 12-week teaching semesters that incorporate specialised marketing modules such as marketing strategy in an international environment, marketing research applications and buyer behaviour; the programme also contains core modules that provide students with key research and personal development skills; in the remainder of the programme students have the opportunity to explore in detail an aspect of marketing through a 15000-word dissertation.
A 2.2 (or above) Honours degree in a business related discipline; applicants whose 1st language is not English should have studied at undergraduate level in English, or have a British Council International English Language Testing System (IELTS) score of 6.5 (or above) or a Test of English as a Foreign Language (TOEFL) score of 550 (or above), or equivalent.
Business research analysis; developing self; dissertation; global marketing strategy; advertising and marketing communications strategy; analysing buyer behaviour and brand dynamics; advanced marketing research applications; advanced interactive and relationship marketing; managing value strategically.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City Centre Campus||Newcastle upon Tyne||NE1 8ST||North East|
0191 227 4453