Northumbria University

Northumbria University

Marketing

This programme has been developed for students seeking a career within marketing management in private, public or not-for-profit sector organisations across the globe. The programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice. The programme is divided into 2 12-week teaching semesters that incorporate specialised marketing modules such as: global marketing strategy; advanced marketing research applications; analysing buyer behaviour; brand dynamics. The programme also contains core modules that provide students with key research and personal development skills. In the remainder of the programme the student has the opportunity to explore in detail an aspect of marketing through the Master's dissertation. A dissertation preparation support module course guides students through this key project and a personal supervisor is appointed to offer advice on the initial proposal and throughout the dissertation process. A combination of lectures, seminars and workshops are employed top convey information and facilitate student learning.

Entry requirements

Normally candidates will be expected to have a qualification equivalent to an Honours degree (2.2 or above) in a business related discipline. English language requirements: IELTS score of 6.5 (or above) with a minimum score in each component of reading, writing, listening and speaking of 5.5. Pearson Academic score of 62 (or above) with a minimum score in each component of reading, writing, listening and speaking of 51.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time GBP 5,450 per Year 1 (England) 12 months
MSc Full-time GBP 5,450 per Year 1 (Northern Ireland) 12 months
MSc Full-time GBP 5,450 per Year 1 (Scotland) 12 months
MSc Full-time GBP 5,450 per Year 1 (Wales) 12 months

Campus details

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Key information

Contact: 
Admissions Office
Telephone number: 
0191 227 4453