Northumbria University

Northumbria University

Digital Marketing

This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing. It focuses on the knowledge and skills you'll need to be successful in modern marketing and you'll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics. The course offers the chance to complete a Masters consultancy project in place of a dissertation, and we'll discuss that option with you towards the end of your first semester. You'll also have the option to extend your studies by moving over to one of our two-year Digital Marketing MSc courses if you choose to. This course is accredited by the Chartered Institute of Marketing, one of the world's leading professional bodies in the marketing field. This accreditation allows students the chance to work towards professional marketing qualifications on graduation through the CIM's graduate gateway.

Entry requirements

Standard Entry:

You should hold a first degree in any discipline (the normal entry requirement is a honours degree, minimum lower second class), whilst others are welcome to apply because of their relevant work experience. You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application.

International/English Language Requirements:
International applicants are required to have one of the following English language qualifications with grades as shown below.

A British Council International English Language Testing System (IELTS) score of 6.5 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 5.5
Pearson Academic score of 62 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51
The University also accepts many other English language qualifications and if you have any questions about our English Language requirements please contact the International Admissions Office and we will be glad to assist

Course modules

For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk

Assessment methods

Your tutors will use a variety of teaching methods, which may include lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have access to a Guidance Tutor with whom you can discuss any academic issues. Extensive feedback from both tutors and peers is built into the course.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2018 - 1 Years
MSc Full-time September 2018 - 1 Years
MSc Full-time with time abroad September 2018 - 2 Years
MSc Full-time with advanced practice September 2018 - 2 Years
MSc Full-time with advanced practice September 2018 - 2 Years
MSc Full-time January 2019 - 1 Years
MSc Full-time with advanced practice January 2019 - 2 Years
MSc Full-time May 2019 - 1 Years
MSc Full-time with advanced practice May 2019 - 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Centre Campus NE1 8ST North East
Northumbria University London Campus E1 7HT London

Get in touch

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Key information

Contact: 
Admissions Office
Telephone number: 
01912274453