Luxury Brand Management
The course gives students the tools to gain an understanding of the luxury brand industry through the unique combination of teaching and industrial contact. Students will gain an understanding of markets and customers, business and management, globalisation, media distribution, circulation, and consumption and communication systems. The course offers a postgraduate experience that is specialised in the concept, management, marketing and strategic positioning of luxury brands and the dynamics of the global luxury brand sector. It combines teaching and research from staff who possess industrial contact within the luxury brand industries exposing students to numerous industry professionals. Students will study a variety of conceptual, theoretical, applied, and industry-facing modules that will provide the tools and knowledge to work with luxury brands. Building upon students' undergraduate experiences and education, this course will position them towards specific areas, from brand management to marketing and brand communication.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||GBP 5,450 per Year 1 (England)||12 months|
|MA||Full-time||GBP 5,450 per Year 1 (Northern Ireland)||12 months|
|MA||Full-time||GBP 5,450 per Year 1 (Scotland)||12 months|
|MA||Full-time||GBP 5,450 per Year 1 (Wales)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
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