Nottingham Trent University

Nottingham Trent University

Digital Marketing

Digital Marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology and our MSc Digital Marketing degree prepares you for a fascinating career. This degree has been designed in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM) to expose you to the very latest thinking, tools and techniques in digital and social media marketing. It aims to give you the skills sought after by today's employers and opportunities to work at a strategic and tactical level. As a student of MSc Digital Marketing, you'll automatically become a student member of the CIM, allowing you to access their learning resources and events. **Why choose this degree?** - Small group teaching delivered by a team of specialists who have both academic and extensive marketing industry credentials. - You will complete a hands-on project; giving you a fantastic opportunity to use the theories and knowledge, you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project. - Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience. - You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District. - NTU's teaching and learning is gold-rated by the government's Teaching Excellence Framework - that means you can count on outstanding teaching and learning, an education that's truly focused on the workplace, and fantastic support in and outside of the classroom. **Nottingham Business School have both EQUIS and AACSB accreditation. We're also ranked in the top 95 European Business Schools in the Financial Times (FT)**

Entry requirements

MSc: You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). One academic reference is required. If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

Course modules

Semester One - Principles of Marketing (20 credits), The Customer Experience (20 credits), Strategic Marketing and the Global Environment (20 credits). Semester Two - Digital Marketing Management (20 credits), Driving Digital Marketing (20 credits), Contemporary Perspectives in Customer Engagement (20 credits). Semester Three - In your final Semester you'll take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include: Consultancy Experience Project (40 credits), Internship Experience Project (40 credits), Business Research Project (40 credits), Global Experience Project (40 credits). Ongoing learning - Transformational Leadership Development (10 credits), Customer Insight through Marketing Research (10 credits), Placement Diploma in Industrial Experience (2 year course only).

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects. The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Sponsorship information

We have a host of competitive scholarships available. Please visit for further information.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 9,500 per Year 1 (Home/EU) 1 Years
MSc Full-time September 2019 15,500 per Year 1 (International) 1 Years
MSc Full-time with year in industry September 2019 10,885 per Year 1 (Home/EU) 2 Years
MSc Full-time with year in industry September 2019 16,885 per Year 1 (International) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Campus NG1 4FQ East Midlands

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