Nottingham Trent University

Nottingham Trent University

Marketing (Advertising and Communications)

This route is aimed at students with a particular interest in marketing communications and who are aiming for a career in advertising or brand management; the programme is founded on a dynamic relationship between marketing theory and the practice of marketing; central to this is the view that marketing should be conceptualised as more than a function or a series of isolated tasks, it is also an organisational strategy and way of thinking that can be shared across the whole organisation; each students modules therefore follow a structured thematic approach that explores core marketing tasks but in a way that emphasises the complexity of these and the need to use judgement and creativity.

Entry requirements

An undergraduate degree equivalent to a UK undergraduate Honours degree (2.2 or above).

Course modules

Core modules: strategic perspectives on marketing; operational marketing, research methods; the customer experience; contemporary issues and marketing; applied consultancy project. Specialist route modules: advertising and marketing communications; managing the corporate brand.

Assessment methods

Assessments are carried out on both an individual and group basis, and include: marketing research activities, presentations, case studies, seminar papers, and a marketing consultancy report as part of a live project.

Sponsorship information

Competitive scholarships are available.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time £ 9,000 per Academic year (home fees) 1 years
MSc Full-time £ 12,900 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Centre Campus Nottingham NG1 4BU East Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Admissions
Telephone number: 
0115 8484200