Nottingham Trent University
Marketing (Advertising and Communications)
This route is aimed at students with a particular interest in marketing communications and who are aiming for a career in advertising or brand management; the programme is founded on a dynamic relationship between marketing theory and the practice of marketing; central to this is the view that marketing should be conceptualised as more than a function or a series of isolated tasks, it is also an organisational strategy and way of thinking that can be shared across the whole organisation; each students modules therefore follow a structured thematic approach that explores core marketing tasks but in a way that emphasises the complexity of these and the need to use judgement and creativity.
An undergraduate degree equivalent to a UK undergraduate Honours degree (2.2 or above).
Core modules: strategic perspectives on marketing; operational marketing, research methods; the customer experience; contemporary issues and marketing; applied consultancy project. Specialist route modules: advertising and marketing communications; managing the corporate brand.
Assessments are carried out on both an individual and group basis, and include: marketing research activities, presentations, case studies, seminar papers, and a marketing consultancy report as part of a live project.
Competitive scholarships are available.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 9,000 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 12,900 per Academic year (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|City Centre Campus||Nottingham||NG1 4BU||East Midlands|
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