Nottingham Trent University

Nottingham Trent University

Marketing (Advertising and Communications)

This route is aimed at students with a particular interest in marketing communications and who are aiming for a career in advertising or brand management; the programme is founded on a dynamic relationship between marketing theory and the practice of marketing; central to this is the view that marketing should be conceptualised as more than a function or a series of isolated tasks, it is also an organisational strategy and way of thinking that can be shared across the whole organisation; each students modules therefore follow a structured thematic approach that explores core marketing tasks but in a way that emphasises the complexity of these and the need to use judgement and creativity.

Entry requirements

An undergraduate degree equivalent to a UK undergraduate Honours degree (2.2 or above).

Course modules

Core modules: strategic perspectives on marketing; operational marketing, research methods; the customer experience; contemporary issues and marketing; applied consultancy project. Specialist route modules: advertising and marketing communications; managing the corporate brand.

Assessment methods

Assessments are carried out on both an individual and group basis, and include: marketing research activities, presentations, case studies, seminar papers, and a marketing consultancy report as part of a live project.

Sponsorship information

Competitive scholarships are available.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 9,000 per Academic year (home fees) 1 years
MSc Full-time £ 12,900 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Centre Campus Nottingham NG1 4BU East Midlands

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Key information

Telephone number: 
0115 8484200