Open University

Open University

Marketing in the Twenty First Century (BB844)

This course is designed to appeal to both marketing professionals and those managers in other professions; drawing upon the introduction to marketing in MBA stage 1: management: perspectives and practice (B716), this course develops a broader understanding of how marketing impacts upon the manager and how, when successfully used, can lead to increased job and organisational performance; this is achieved through a combination of theory, examples, video clips, podcasts and, more importantly, a collection of activities that relate to the student's role as a manager and is equally relevant whether the student works in the public, private or voluntary sector; the course encourages students to appreciate and understand how marketing forms a central aspect of an organisation's performance within the market place; they study a combination of theory and see how this is applied by organisations; however, as marketing raises a number of ethical issues, these issues are raised with the specific intention of encouraging students to assess what they would have done in that situation.

Entry requirements

Students need to have completed the MBA stage 1: management: perspectives and practice (B716) module and the compulsory stage 2 module corporate finance (B831); students should also have completed or be currently studying the compulsory stage 2 module the dynamics of strategy (B835); students also need an appropriate facility in English language, generally this means capability equivalent to an International English Language Test System (IELTS) score of 6.5; to assess students' English language skills in relation to their proposed studies students can visit the IELTS website.


Qualification Study mode Fee Course duration
Distance learning - 6 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Distance Learning

Key information

Student Registration and Enquiry Service
Telephone number: 
0845 300 6090