Open University

Open University

Marketing in the Twenty First Century (BB844)

The economic turmoil of the last few years has required organisations to undertake more creative marketing as well as be more responsive to the needs of the market. This online module explores a variety of marketing issues that emerge from marketing planning, such as marketing research, marketing segmentation, targeting and positioning. You will draw upon current theories and examples that illustrate how organisations of all sizes deal with environmental challenges and through this gain a strong appreciation of how marketing principles will not only benefit your organisation, but also how you can use these to improve your own performance.

Course modules

Qualifications

Qualification Study mode Start month Fee Course duration
Credits from The Open University Distance learning May 2017 GBP 1,505 per Module (England) 6 months
Credits from The Open University Distance learning May 2017 GBP 1,505 per Module (Northern Ireland) 6 months
Credits from The Open University Distance learning May 2017 GBP 1,505 per Module (Scotland) 6 months
Credits from The Open University Distance learning May 2017 GBP 1,505 per Module (Wales) 6 months
Credits from The Open University Distance learning November 2017 - 6 months
Credits from The Open University Distance learning May 2018 - 6 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Distance Learning

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Student Recruitment Team
Telephone number: 
0300 303 5303