Oxford Brookes University


On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. You will work on live case studies and consultancy projects throughout the course, including a marketing research project for an organisation. Along with the theory, you will gain the practical marketing experience that employers are looking for. Additional workshops further improve your career opportunities, through gaining knowledge from experts and by developing key transferable skills. You will gain a good understanding of how these marketing are applied.

Entry requirements

Good 2nd Class Honours degree (or equivalent overseas degree from a recognised institution) or equivalent professional qualification. Applicants who possess a diploma rather than a good degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development. Applicants whose 1st language is not English require IELTS level 6.5 overall with a minimum of 6.0 in the reading and writing components or equivalent.

Course modules

Compulsory modules: Principles of marketing-students with relevant marketing education or experience may be exempted from taking this module and may take an additional optional module instead; marketing analytics; research methods; company project; strategic marketing simulation; understanding consumers and markets; dissertation; work-based project; continuous professional; development for marketing; optional modules; strategic brand management; digital marketing strategy; global marketing strategy; customer relationship management; integrated marketing communications.

Assessment methods

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation. Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 8,000 per Whole course (home fees) 1 years
MSc Full-time £ 13,170 per Whole course (overseas fees) 1 years
MSc Part-time £ 4,910 per Academic year (home fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Wheatley Campus Oxford OX33 1HX South East

Key information

Business School Enquiries
Telephone number: 
01865 485858