Queen Margaret University, Edinburgh
This course focuses on the process of policy formation and the wider corporate communications and reputational context in which public affairs operates; this qualification is firmly rooted in practice with senior public affairs practitioners involved it its development and is also grounded in the latest academic thinking; this course is aimed at practitioners who want to develop their strategic public affairs and management skills with the aim of taking on more senior roles.
The CIPR Advanced Certificate in Public Relations (PR); or the CIPR Internal Communication Certificate; plus 1 year's full-time employment in PR; or a post-graduate professional qualification in a related discipline; plus 1 year's full-time employment (or equivalent part-time employment) in public relations; or a degree in business/marketing/management/communication studies; plus 1 year's full-time employment in PR; or any other UK degree plus 2 years full time employment in PR; or NCTJ Diploma; plus either 5 years' journalism experience or 3 years' full time employment in PR; or 2 years' full-time employment in public relations, and the CAM Advanced Diploma in Marketing Communication; or LCCIEB 5 level 3 subjects, including PR, marketing, advertising, principles and practice of management; plus 2 years' experience in PR; or 4 years' full-time employment in public relations and 5 GCSE passes, 1 of which must be in English language; applicants whose 1st language is not English require an IELTS score of 7.0 or above or equivalent.
Modules: The political landscape, trends and challenges; the art and science of lobbying and campaigning; public affairs in the context of reputation management; research project.
Assessment is the completion of a research project of 6,000 words, based on an investigation into how public affairs, campaigning or communication with the electorate has been used by an organisation or political party; this should be written in report format.
|Qualification||Study mode||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Queen Margaret University, Edinburgh||Edinburgh||EH21 6UU||Scotland|
0131 474 0000