Regent's University London

Regent's University London

Digital Marketing and Analytics

This programme will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

Entry requirements

We require a minimum of a lower second class (2:2) UK Honours undergraduate degree, in any discipline, from a recognised institution. Other equivalent international qualifications as recommended by the National Academic Recognition Centre will be accepted; for those applicants whose mother tongue is not English, we require proof of your English proficiency.

Course modules

Term 1: Digital consumer and it trends for marketing; research methods; the evolution of marketing management.
Term 2: Digital marketing data analysis; integrated digital marketing communications and analytics; social media marketing and analytics; web marketing and analytics.
Term 3: Consultancy project or dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 16,800 per Year 1 (EU) 12 months
MSc Full-time September 2016 GBP 16,800 per Year 1 (England) 12 months
MSc Full-time September 2016 GBP 16,800 per Year 1 (International) 12 months
MSc Full-time September 2016 GBP 16,800 per Year 1 (Northern Ireland) 12 months
MSc Full-time September 2016 GBP 16,800 per Year 1 (Scotland) 12 months
MSc Full-time September 2016 GBP 16,800 per Year 1 (Wales) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Regent's University of London Westminster NW1 4NS South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
External Relations Office
Telephone number: 
020 7487 7505