Regent's University London
Related courses from Regent's University London
International Fashion Marketing
The MA International Fashion Marketing brings together two disciplines for which Regent’s is internationally renowned – fashion and marketing – to provide future fashion marketing managers and directors with the practical and intellectual skills to lead and succeed in the vibrant and fast-changing fashion industry.
Our MA programme has been developed in consultation with industry experts and designed to ensure that our graduates are best placed to capitalise on new opportunities presented by the most sustained period of creative disruption in fashion since the industrial revolution.
Technological innovation is challenging long-established fashion systems and changing the ways in which the industry markets itself globally. Dynamic and fast-paced by nature, the industry is set to continue this period of disruption for the foreseeable future.
Our programme will place you at the heart of the fashion-business revolution, located in central London, the heartland of fashion.
In addition, you will benefit from a study trip to Milan, included in the fees, and have the opportunity to go to Paris and New York, covering all four of fashion’s premier destinations.
Our module structure is organised according to the principle that a Regent’s education is intensive and intimate.
You will take modules concurrently each term, with a study trip concluding term 1. While ensuring a strong core, you will be able to choose optional modules such as Trend Analysis, Fashion Buying & Distribution, a language or Luxury Goods. The optional modules enable you to pursue your individual interests so that you can graduate from your programme with an individual profile, ready to pursue your own vision for international fashion marketing.
The programme comprises both core and optional modules:
- Fashion Branding and Communications
- Fashion Talent and Leadership
- Marketing Strategy
- Research Methods
- Sustainable Fashion Marketing Strategies
- The Fashion Market and the Global Fashion Consumer
- Business Start-up
- Fashion Marketing Project – with Placement
- Fashion PR and Catwalk
- Group or Individual Consultancy Project
- Language modules 1
- Language modules 2
- Luxury Goods
- Luxury Services
- Trend Analysis, Fashion Buying and Distribution
Modules are subject to validation.
The programme draws on a wide range of assessment types to reflect the nature of the industry and to give you an adequate opportunity to successfully demonstrate achievement on the programme according to your preferred style of learning.
This includes academic essays, research activities, reports, presentations, reflective reports, panel critiques, interviews, group work, material outcomes and live projects. Alternative assessments are provided where possible for students with a registered disability.
You will also engage in self-assessment and peer assessment.
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