Robert Gordon University
International Marketing Management
The International marketing management masters course involves the study of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute�s PG Professional Diploma.
Aplicants will require a good honours degree. Those who do not possess an honours degree but have a degree or degree equivalent qualification, and appropriate work experience at a suitable level within an organisation, will be considered. Qualifications from an approved professional body will also be taken into account. All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.
Stage 1: international branding; marketing; public relations, theory and practice; market research. Exit Award: PgCert international marketing management. Stage 2: global marketing management; business marketing and innovation; consumer, media and communications; new media marketing. Exit Award: PgDip international marketing management. Stage 3: dissertation. Award: MSc international marketing management.
Discount of up to �1000 may be offered to overseas students.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 4,700 per Whole course (home fees)||1 years|
|MSc||Full-time||£ 11,500 per Whole course (overseas fees)||1 years|
|MSc||Full-time||£ 4,700 per Whole course (rest of UK fees (Scottish courses))||1 years|
|MSc||Full-time||£ 4,700 per Whole course (EU fees)||1 years|
|MSc||Distance learning||£ 9,760 per Whole course (home fees)||3 years|
|MSc||Distance learning||£ 9,760 per Whole course (overseas fees)||3 years|
|MSc||Distance learning||£ 9,760 per Whole course (rest of UK fees (Scottish courses))||3 years|
|MSc||Distance learning||£ 9,760 per Whole course (EU fees)||3 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Garthdee Campus||Aberdeen||AB10 7QE||Scotland|