Robert Gordon University
The MSc Digital Marketing has been designed to equip you with relevant knowledge and practical skills. This Masters level course develops the necessary skills that will prepare you to design, deliver and evaluate digital marketing strategy and campaigns. Digital marketing strategy and digital services are an essential, invaluable and unavoidable part of any communication or marketing strategy. In order to meet the needs of today's consumers, audiences and markets, it is essential that organisations embrace and utilise specific techniques, technologies and strategies. This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.
The MSc Digital Marketing is open to applicants with an undergraduate Honours degree in any discipline. The Digital Marketing course is suitable for people who are excited by digital technology and the opportunities it provides. All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.
Stage 1 Semester 1: Digital Production Tools And Techniques; Digital Marketing Strategy. Stage 1 Semester 2: Digital Public Relations; Methods, Metrics And Analytics Stage 1 Semester 3: Choose 1 option module from the following group: Dissertation; Digital Marketing Project.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 4,700 per Whole course (home fees)||1 years|
|MSc||Full-time||£ 10,000 per Whole course (overseas fees)||1 years|
|MSc||Full-time||£ 5,000 per Whole course (rest of UK fees (Scottish courses))||1 years|
|MSc||Full-time||£ 4,700 per Whole course (EU fees)||1 years|
|MSc||Part-time||£ 4,700 per Whole course (home fees)||3 years|
|MSc||Part-time||£ 10,500 per Whole course (overseas fees)||3 years|
|MSc||Part-time||£ 5,000 per Whole course (rest of UK fees (Scottish courses))||3 years|
|MSc||Part-time||£ 4,700 per Whole course (EU fees)||3 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Garthdee Campus||Aberdeen||AB10 7QE||Scotland|