Robert Gordon University

Robert Gordon University

Digital Marketing

The course has been designed to equip you with relevant knowledge and practical skills. This Master's level course develops the necessary skills that will prepare you to design, deliver and evaluate digital marketing strategy and campaigns. This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.

Entry requirements

The programme is open to applicants with an undergraduate Honours degree in any discipline. It is suitable for people who are excited by digital technology and the opportunities it provides. A background in marketing or digital media is not required but a passion for these areas and a willingness to engage with new technologies and techniques is essential. Other qualifications and experience will be considered with entry being subject to the University's judgement that the person has reasonable expectation of being able to fulfil the requirements of the award. In certain circumstances, students with ordinary degrees who have extensive appropriate work-experience within the sector can be admitted to a particular course. All international students, for whom English is not their 1st language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent.

Course modules

Stage 1 semester 1: Digital production tools and techniques; digital marketing strategy. Stage 1 semester 2: Digital public relations; methods, metrics and analytics. Stage 1 semester 3 (choose 1 option module from the following group): Dissertation; digital marketing project.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 4,700 per Whole course (EU) 1 years
MSc Full-time September 2016 GBP 5,000 per Whole course (England) 1 years
MSc Full-time September 2016 GBP 10,000 per Whole course (International) 1 years
MSc Full-time September 2016 GBP 5,000 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 4,700 per Whole course (Scotland) 1 years
MSc Full-time September 2016 GBP 5,000 per Whole course (Wales) 1 years
MSc Part-time September 2016 GBP 4,700 per Whole course (EU) 3 years
MSc Part-time September 2016 GBP 5,000 per Whole course (England) 3 years
MSc Part-time September 2016 GBP 10,500 per Whole course (International) 3 years
MSc Part-time September 2016 GBP 5,000 per Whole course (Northern Ireland) 3 years
MSc Part-time September 2016 GBP 4,700 per Whole course (Scotland) 3 years
MSc Part-time September 2016 GBP 5,000 per Whole course (Wales) 3 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Garthdee Campus Aberdeen AB10 7QE Scotland

Get in touch

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Key information

Contact: 
Postgraduate Admissions
Telephone number: 
01224 262209