Royal Agricultural University

Royal Agricultural University

Rural Tourism

Rural tourism and event management is an exciting, distinctive and diverse part of the tourism industry with its own opportunities and challenges. It is an entrepreneurial sector drawing on our natural environment and cultural assets; and increased leisure time and consumer spend. As nations become increasingly urbanized there is a tend to seek reconnection with the rural environment and culture. This offers great opportunity for the rural entrepreneur and associated communities. Tourism development, event delivery and rural business diversification are key priorities in rural strategies and funding streams across the UK and EU, in recognition of industry potential and business needs.
Students will engage in several trips to top regional tourism enterprises and events. Each cohort will take part in student-led international study tour. This challenging problem-based learning tour will be designed by the students to help meet their own group needs and interests.

Entry requirements

Honours degree at upper 2nd level (any subject). Mature candidates with significant relevant work experience and lower academic qualifications may also be considered for entry, following personal interview with the course manager. If a student's first language is not English, we will accept International English Language Test (IELTS) with a minimum score of 6.5 average, with no element below 5.5. Students with other qualifications, including overseas awards and alternative English language qualifications, would be advised to contact admissions prior to application to discuss the suitability of their award for entry onto the course.

Course modules

Contemporary theories in rural tourism management; tourism and sustainable rural development; entrepreneurship for rural tourism and events; agri-tourism; rural event management; financial management; marketing planning and strategy; research methods; research project.

Assessment methods

Performance will be assessed using a range of techniques, including group and individual coursework (essays, reports and business plans), presentations and examinations. An element of reflective assessment will also be used following field trips and the study tour. Completion of one individual research project and dissertation is required in order to be awarded as Master's degree. Students study research methods as part of this element and benefit from a dedicated academic supervisor who will offer support throughout.


Qualification Study mode Start month Fee Course duration
MSc Mixed mode October 2016 GBP 10,000 per Year 1 (EU) 1 years
MSc Mixed mode October 2016 GBP 10,000 per Year 1 (England) 1 years
MSc Mixed mode October 2016 GBP 12,000 per Year 1 (International) 1 years
MSc Mixed mode October 2016 GBP 10,000 per Year 1 (Northern Ireland) 1 years
MSc Mixed mode October 2016 GBP 10,000 per Year 1 (Scotland) 1 years
MSc Mixed mode October 2016 GBP 10,000 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Royal Agricultural University Cirencester GL7 6JS South West

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Key information

Telephone number: 
01285 889912