Royal Holloway, University of London

Royal Holloway, University of London

Marketing

A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Our academics have expertise in cutting edge consumer and culture industry research and is best suited to students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. This course will: - provide you with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. - develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture.

Entry requirements

UK Upper Second Class Honours degree (2:1) or equivalent.

Relevant professional qualifications related to the field of marketing and work experience in an associated area will be considered.

English language requirements: IELTS 6.5 overall with 6.5 in writing and a minimum of 6.0 in all other subscores. If you require Royal Holloway to sponsor your study in the UK, your IELTS must be a UK government-approved Secure English Language Test (SELT).

The MA Marketing course offers two pathways and is therefore appropriate both for those who have prior study experience in the Management area and for those who have studied alternative disciplines at undergraduate level.

Course modules

Mandatory modules: Marketing, a Critical Introduction; Consumers and Brands; Research Methods; Marketing Dissertation. A range of optional modules are also available.

Assessment methods

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2017 GBP 10,050 per Year 1 (Wales) 1 years
MA Full-time September 2017 GBP 10,050 per Year 1 (Channel Islands) 1 years
MA Full-time September 2017 GBP 10,050 per Year 1 (EU) 1 years
MA Full-time September 2017 GBP 10,050 per Year 1 (England) 1 years
MA Full-time September 2017 GBP 17,000 per Year 1 (International) 1 years
MA Full-time September 2017 GBP 10,050 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2017 GBP 10,050 per Year 1 (Scotland) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Royal Holloway Egham TW20 0EX South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.