Royal Holloway, University of London
This course provides students with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities; develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture.
UK Upper Second Class Honours degree (2.1); or equivalent; IELTS and TOEFL scores for non-native English speaking applicants.
Core units: marketing, a critical introduction; consumers and brands; research methods; dissertation; choose 3 elective units: arts marketing; business to business marketing; consumption, markets and culture; digital media marketing; marketing communications; marketing ethics; not-for-profit and public sector marketing; sports marketing.
Coursework, examinations and a dissertation.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 9,800 per Whole course (home fees)||1 years|
|MA||Full-time||£ 15,800 per Whole course (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Royal Holloway||Egham||TW20 0EX||South East|