Royal Holloway, University of London

Royal Holloway, University of London


This course provides students with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities; develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture.

Entry requirements

UK Upper Second Class Honours degree (2.1); or equivalent; IELTS and TOEFL scores for non-native English speaking applicants.

Course modules

Core units: marketing, a critical introduction; consumers and brands; research methods; dissertation; choose 3 elective units: arts marketing; business to business marketing; consumption, markets and culture; digital media marketing; marketing communications; marketing ethics; not-for-profit and public sector marketing; sports marketing.

Assessment methods

Coursework, examinations and a dissertation.


Qualification Study mode Fee Course duration
MA Full-time £ 9,800 per Whole course (home fees) 1 years
MA Full-time £ 15,800 per Whole course (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Royal Holloway Egham TW20 0EX South East

Key information

General Enquiries
Telephone number: 
01784 276213