Royal Holloway, University of London

Royal Holloway, University of London

Consumption, Culture and Marketing

This course looks in-depth at the claims of a consumer culture and seeks to understand it and engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism; in short, this is a programme that seeks to develop understandings of the world in which now live.

Entry requirements

Upper 2nd Class Honours degree (2.1) or equivalent; relevant professional qualifications and relevant experience in an associated area are considered; IELTS 6.5 overall with 6.5 in writing and a minimum of 6.0 in all other subscores.

Course modules

Consumers and brands; sociology of consumption; consumption research methods; dissertation; children and consumption; consumption, markets and culture; crime and consumerism; fear, risk and consumption; marketing communications; marketing, society and technology; social identities; youth culture and the making of modern consumer society.

Assessment methods

Assessment is carried out by a variety of methods including essays, group projects and a dissertation.


Qualification Study mode Fee Course duration
MA Full-time £ 6,550 per Whole course (home fees) 1 years
MA Full-time £ 15,800 per Whole course (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Royal Holloway Egham TW20 0EX South East

Key information

Postgraduate Programmes Administrator
Telephone number: 
01784 443813