Royal Holloway, University of London
Consumption, Culture and Marketing
This course looks in-depth at the claims of a consumer culture and seeks to understand it and engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism; in short, this is a programme that seeks to develop understandings of the world in which now live.
Upper 2nd Class Honours degree (2.1) or equivalent; relevant professional qualifications and relevant experience in an associated area are considered; IELTS 6.5 overall with 6.5 in writing and a minimum of 6.0 in all other subscores.
Consumers and brands; sociology of consumption; consumption research methods; dissertation; children and consumption; consumption, markets and culture; crime and consumerism; fear, risk and consumption; marketing communications; marketing, society and technology; social identities; youth culture and the making of modern consumer society.
Assessment is carried out by a variety of methods including essays, group projects and a dissertation.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 6,550 per Whole course (home fees)||1 years|
|MA||Full-time||£ 15,800 per Whole course (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Royal Holloway||Egham||TW20 0EX||South East|
Postgraduate Programmes Administrator