Royal Holloway, University of London

Royal Holloway, University of London

International Management (Marketing)

The Royal Holloway International Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices. On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a managers point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation.

Entry requirements

UK Lower Second Class Honours degree (2:2) or equivalent.

- The MSc International Management (Marketing) assumes that candidates will have read management as part of an undergraduate degree. If you have not read management as part of an undergraduate degree, you should consider our MSc International Management programme.

- Students on the MSc International Management (Marketing) have typically less than three years of work experience. If you have three or more years of full-time work experience, you may still be eligible for this programme, but we encourage you to also consider the MBA International Management

Course modules

Mandatory Course Units

- International Accounting and Finance

- International Marketing Management

- International Strategy and Entrepreneurship

- International HRM & Organisational Behaviour

- Professional Business and Applied Research Skills

- Principals of Business Management and Economics

- Information Systems and Operations Management

- Management in Context (workshop series)

Research Units

- Project Work for Managers (I): Integrated Marketing Communications

- Project Work for Managers (II): Marketing Research Skills

- Project Work for Managers (III): Independent Report (Marketing)

Assessment methods

Assessment is carried out by a variety of methods including written assignments, closed-book examinations, in-class tests, oral presentations, group work and independent research.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 10,050 per Whole course (Scotland) 1 years
MSc Full-time September 2017 GBP 10,050 per Whole course (Wales) 1 years
MSc Full-time September 2017 GBP 10,050 per Whole course (EU) 1 years
MSc Full-time September 2017 GBP 10,050 per Whole course (England) 1 years
MSc Full-time September 2017 GBP 17,000 per Whole course (International) 1 years
MSc Full-time September 2017 GBP 10,050 per Whole course (Northern Ireland) 1 years

Campus details

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Key information

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