Sheffield Hallam University

Sheffield Hallam University

International Marketing

Students develop the skills needed to pursue a marketing career in an international context. The course includes a 3-month consultancy project for a UK-based international company, with academic supervision to guide and develop skills in a real-world context. Students: prepare for a career in marketing in the UK and overseas; develop practical skills such as techniques for conducting international market research; improve their cross-cultural understanding to more effectively work across borders; increase their knowledge and confidence with management software tools.

Entry requirements

Normally either an Honours degree or equivalent professional qualifications; in exceptional circumstances candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation may be considered; overseas applicants from countries whose 1st language is not English must normally produce evidence of competence in English; an IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English.

Course modules

Modules: understanding markets; international consumer behaviour; marketing management skills; international marketing planning; consultancy project; relationship marketing; entrepreneurial marketing and innovation; academic research and reflection; dissertation.

Assessment methods

Coursework.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Part-time September 2016 - 3 years
MSc Full-time September 2016 GBP 12,400 per Year 1 (International) 12 months
MSc Full-time September 2016 GBP 6,200 per Year 1 (Northern Ireland) 12 months
MSc Full-time September 2016 GBP 6,200 per Year 1 (Scotland) 12 months
MSc Full-time September 2016 GBP 6,200 per Year 1 (Wales) 12 months
MSc Full-time September 2016 GBP 6,200 per Year 1 (England) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Campus Sheffield S1 1WB Yorkshire and the Humber

Get in touch

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Key information

Contact: 
Admissions
Telephone number: 
0114 225 5555