Digital Marketing Management
The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) "Data is the currency of success. It is not enough for marketers to know that analytics and data science can help - they need to know how to use them to make good choices. They must take a scientific approach". The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics. The course offers a clear update on traditional approaches to digital marketing. By integrating thinking from the Institute of Direct and Digital Marketing (IDM) and CIM we've designed a curriculum with a strong professional and practical ethos, focusing on employability and continued professional development. The inclusion of a project as a capstone module is an alternative to the dissertation, providing you with the opportunity to focus on an issue that is relevant to your workplace or placement. Our staff are at the forefront of key areas of the digital marketing field, including digital marketing plans and effective social media for organisations.
MSc: You will normally be expected to have: A 2:2 or above Honours degree (or equivalent) in marketing; a 2:1 or above Honours degree in business with evidence of successful attainment of marketing modules; a satisfactory English language skills qualification is required for international candidates where English is not their first language. An overall assessment of an applicant's educational background, experience and potential to benefit from the scheme will be made when considering the suitability of a candidate for our Masters programmes. For non-standard applications - you may be admitted to the award with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.
Course structure: semester 1: scanning the digital environment; strategic marketing communications and media management; global consumer digital consumption; management control and internal audit. Semester 2: content curation and development; global strategic digital marketing management; work-based digital marketing project preparation or business management research. Semester 3; co-creation with brand communities; masters work-based project or dissertation.
Master's work-based project or dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Part-time||January 2019||12,500 per Whole course (International)||3 Years|
|MSc||Part-time||January 2019||6,350 per Whole course (Home/EU)||3 Years|
|MSc||Full-time||January 2019||12,500 per Whole course (International)||16 Months|
|MSc||Full-time||January 2019||6,350 per Whole course (Home/EU)||16 Months|
|MSc||Part-time||September 2019||7,620 per Whole course (Home/EU)||3 Years|
|MSc||Part-time||September 2019||12,750 per Whole course (International)||3 Years|
|MSc||Full-time||September 2019||12,750 per Whole course (International)||16 Months|
|MSc||Full-time||September 2019||7,620 per Whole course (Home/EU)||16 Months|
|MSc||Part-time||January 2020||7,620 per Whole course (Home/EU)||3 Years|
|MSc||Part-time||January 2020||12,750 per Whole course (International)||3 Years|
|MSc||Full-time||January 2020||12,750 per Whole course (International)||16 Months|
|MSc||Full-time||January 2020||7,620 per Whole course (Home/EU)||16 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Staffordshire University (Stoke-on-Trent Campus)||ST4 2DE||West Midlands|
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