This award is designed in 4 progressive modular units; the award is designed to benefit a range of marketers from managers and executives to marketing managers and directors with marketing experience; the focus of the postgraduate award is to view marketing in a more holistic and strategic way; students taking this award should be aspiring to higher management levels and see the need to benefit from using marketing as a vital tool in making whole company decisions; all the units focus on the many consequential strategic outcomes to the topic being discussed and analysed, thus providing the students with a rounded view of how marketing interlocks with business progress and profit.
CIM Professional Diploma in Marketing (either the 2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing; or a business or marketing bachelors or masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing; suitable marketing management experience, with senior level competence.
Core modules: Emerging themes (10 credits); analysis and decision (20 credits); marketing leadership and planning (20 credits); managing corporate reputation (10 credits).
|Qualification||Study mode||Fee||Course duration|
|Professional Diploma||Part-time||£ 915 per Academic year (home fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Staffordshire University (Stoke Campus)||Stoke on Trent||ST4 2DF||West Midlands|