Swansea University

Swansea University

Strategic Marketing

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). This new course is being introduced at the School of Management from September 2017. Our MSc in Strategic Marketing is accredited by the Chartered Institute of Marketing (CIM) and will provide students with the opportunity to gain chartered status upon successful completion of CIM accredited assessments. Graduates will gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming students with the skills and tools that will allow them to play a valuable part in delivering a sustainable, inclusive and innovative future economy.

Course modules

Consumer psychology; strategic marketing; digital marketing; marketing in society; integrated marketing communications; marketing research; managing and marketing tourist experiences; marketing metrics ; strategic brand management; dissertation - MSc marketing; postgraduate placement opportunity - MSc marketing.

Assessment methods

Dissertation or Work-based placement project.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 16,500 per Year 1 (International) 1 Years
MSc Full-time September 2017 GBP 10,000 per Year 1 (Home/EU) 1 Years
MSc Part-time September 2018 GBP 5,000 per Year 1 (Home/EU) 2 Years
MSc Part-time September 2018 GBP 8,500 per Year 1 (International) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Bay Campus, Swansea SA1 8EN Wales

Get in touch

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Key information

School of Management Admissions Office
Telephone number: