Teesside University

Teesside University

Multimedia Public Relations

This course is suitable for graduates aiming for a career in public relations. The public relations and media industries are constantly changing. To stay ahead of the game students must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops professional skills and experience.

Entry requirements

You are evaluated on an individual basis and the level of your achievement, experience and suitability for the degree is properly assessed. You should normally have a first or 2.1 in a recognised undergraduate programme.

Course modules

Core modules: content production; current issues in public relations; multimedia narratives; professional development in communications; researching changing media landscapes in journalism and communications. Plus 1 optional module: final project (dissertation); final project (multimedia campaign). Modules offered may vary.

Assessment methods

Assessment methods range from practical production tasks to traditional essay assignments. Students produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. Students produce an essay on a topic related to public relations theory and a formal business report on a new media application in an organisational context. Students deliver a formal presentation or seminar paper on an area of interest, and write an academic essay, which helps provide a broader context for the practical work undertaken for the final project. Students prepare for the final project by keeping an online reflective journal, helping to articulate their learning and develop their understanding of research methods.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 10,950 per Whole course (International) 1 years
MA Full-time September 2016 GBP 4,590 per Whole course (Northern Ireland) 1 years
MA Full-time September 2016 GBP 4,590 per Whole course (Scotland) 1 years
MA Full-time September 2016 GBP 4,590 per Whole course (Wales) 1 years
MA Full-time September 2016 GBP 4,590 per Whole course (EU) 1 years
MA Full-time September 2016 GBP 4,590 per Whole course (England) 1 years
MA Part-time September 2016 GBP 4,590 per Whole course (EU) 2 years
MA Part-time September 2016 GBP 4,590 per Whole course (England) 2 years
MA Part-time September 2016 GBP 4,590 per Whole course (Northern Ireland) 2 years
MA Part-time September 2016 GBP 4,590 per Whole course (Scotland) 2 years
MA Part-time September 2016 GBP 4,590 per Whole course (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Teesside University Middlesbrough TS1 3BA North East

Get in touch

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Key information

Contact: 
School of Arts and Media
Telephone number: 
01642 384019