The course introduces students to the managerial aspects of marketing and demonstrates how theoretical concepts are applied in the practical arena; students are encouraged to challenge contemporary marketing thought in all modules and are given the opportunity to undertake a live marketing consultancy project; this programme has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing; in addition, there is also the opportunity to gain a Certificate in Direct Marketing Principles from the Institute of Direct Marketing.
An Honours degree (at least a 2.2) in a business related discipline; or a post-experience or professional qualification; or equivalent qualifications (including international qualifications); applicants without these formal qualifications but with significant work experience are encouraged to apply.
Modules include: Business management research; consumer behaviour; dissertation; issues in the global environment; managing marketing; marketing communications management; strategic marketing planning; critical issues in marketing or enterprise and marketing consultancy.
Assessment methods vary according to the module studied and include formal examinations, in-course work and presentations.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 4,590 per Whole course (home fees)||1 years|
|MSc||Full-time||£ 4,590 per Whole course (EU fees)||1 years|
|MSc||Full-time||£ 10,950 per Whole course (overseas fees)||1 years|
|MSc||Part-time||£ 4,590 per Whole course (home fees)||2 years|
|MSc||Part-time||£ 4,590 per Whole course (EU fees)||2 years|
|MSc||Part-time||£ 10,950 per Whole course (overseas fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Teesside University||Middlesbrough||TS1 3BA||North East|