Ulster University

Ulster University

Communication and Public Relations

We continuously update our course to reflect the latest trends in contemporary theory and practice. The new design incorporates a 'Communication and Public Relations' core with opportunities for you to specialise in advertising, political lobbying or healthcare. This means that all students will study four core modules in Communication and Public relations and two taught modules in your particular specialism (Advertising, Political Lobbying or Healthcare). Thismodel provides you with a flexibility of choice to meet your individual and professional aims; enables you to develop a critical understanding and expertise in communication and public relations; ensures you have a detailed insight into advertising, political lobbying or healthcare communication; offers a distinctive design with a focus on the key elements for a career in the communication industry.

Entry requirements

This programme is suitable for graduates in any academic discipline as well as those already in employment who wish to enhance their existing skills. Applicants must have gained a degree in any subject from a recognized institution or an equivalent qualification. In exceptional circumstances, where an individual has experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.

Assessment methods

Assessment is 100 percent coursework and the range of methods varies across modules and includes essays, reports, strategy documents, case studies, workbooks, presentations, research proposals and a dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 2 years
MSc Part-time September 2016 - 3 years
PgDip Full-time September 2016 - 1 years
PgDip Part-time September 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner

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Key information

Social Sciences
Telephone number: 
028 9036 6184