Ulster University

Ulster University


Imbued with an emphasis on entrepreneurial thinking and practice, the programme has evolved in line with the needs of the regional economy which it serves, responding as the learning needs and learning styles of its participants have altered and adapted as Northern Ireland more fully takes its place in the global market. This course is a strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a diet rich in the practical application of marketing. The programme has been designed in conjunction with senior marketing executives from industry as well as local entrepreneurs. It addresses the strategic imperative that companies must become more marketing focused and more professional and entrepreneurial in the practice of marketing.

Entry requirements

Applicants should normally possess a relevant 2nd Class Honours degree or better, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University. Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experience may be considered for admittance in accordance with the Faculty's Accreditation of Prior Learning policy.

Assessment methods

Various assessment methods are used, including conventional essays and practical exercises, individual or group projects, case studies and presentations.


Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 - 1 years
MSc Part-time October 2016 - 2 years
PgDip Full-time October 2016 -
PgDip Part-time October 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Queen Anne Business Centre, London Islington EC1R 4TF South East
Jordanstown Campus Newtownabbey BT37 0QB Northern Ireland

Key information

Ulster Business School
Telephone number: 
028 9036 6351