University of Bath

University of Bath

Marketing

This programme is designed to build on previous knowledge of marketing, gained either through undergraduate studies or previous work experience. The programme draws on the research interests of the marketing faculty and addresses the 3 core elements of marketing today (marketing to consumers; marketing to businesses and organisations; marketing and society). It deepens and advances understanding of core marketing theories and concepts and it balances theory with practical application. The course systematically develops key business skills including group working, project management and presentation skills and leverages the expertise of the nationally and internationally recognised faculty.

Entry requirements

A good degree (2.1 or above or its international equivalent) with significant business/ management content including marketing. This programme is open to graduates who currently have little or no business experience. A £60 application fee is required and this should be submitted with the application. Candidates whose 1st language is not English will normally require a minimum IELTS score of 7.0 with no less than 6.5 in each of the 4 components. 1 academic reference is required.

Course modules

Semester 1: marketing and society; consumer psychology; marketing to businesses and organisations; strategic brand management independent research; strategic marketing. Semester 2: strategic brand management; advanced advertising theory; e-marketing; international marketing across cultures; research methods for marketing. Optional unit: financial management for international business; principles of CSR; business in emerging markets; project management; business analytics; new product development.

Assessment methods

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 GBP 12,000 per Year 1 (England) 1 years
MSc Full-time October 2016 GBP 18,500 per Year 1 (International) 1 years
MSc Full-time October 2016 GBP 12,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time October 2016 GBP 12,000 per Year 1 (Scotland) 1 years
MSc Full-time October 2016 GBP 12,000 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Bath Bath BA2 7AY South West

Get in touch

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Key information

Contact: 
Admissions
Telephone number: 
01225 383757