University of Bath
A good degree (2.1 or above or its international equivalent) with significant business/ management content including marketing. This programme is open to graduates who currently have little or no business experience. A £60 application fee is required and this should be submitted with the application. Candidates whose 1st language is not English will normally require a minimum IELTS score of 7.0 with no less than 6.5 in each of the 4 components. 1 academic reference is required.
Semester 1: marketing and society; consumer psychology; marketing to businesses and organisations; strategic brand management independent research; strategic marketing. Semester 2: strategic brand management; advanced advertising theory; e-marketing; international marketing across cultures; research methods for marketing. Optional unit: financial management for international business; principles of CSR; business in emerging markets; project management; business analytics; new product development.
A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||October 2016||GBP 12,000 per Year 1 (England)||1 years|
|MSc||Full-time||October 2016||GBP 18,500 per Year 1 (International)||1 years|
|MSc||Full-time||October 2016||GBP 12,000 per Year 1 (Northern Ireland)||1 years|
|MSc||Full-time||October 2016||GBP 12,000 per Year 1 (Scotland)||1 years|
|MSc||Full-time||October 2016||GBP 12,000 per Year 1 (Wales)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Bath||Bath||BA2 7AY||South West|