University of Bedfordshire
Marketing and Business Management
This course encompasses a range of elements including brand management; international marketing; communications; and e-business. Students study all of these areas and apply their knowledge to a range of situations, taking account of the relationship and interaction with other aspects of business; they also learn to design; propose; and demonstrate strategic marketing solutions to real business problems. The course seeks to provide a comprehensive study of management into a wider business context, providing students with a general idea of how to manage and develop people within organisations, plus an appreciation of the value of information systems and communication in all levels of business.
Honours degree (minimum 2.2) or equivalent; IELTS 6.0 or equivalent.
International marketing; business communications; brand management and research; financial analysis; marketing; business data analysis; managing people; digital business management; applied management project.
Assessment consists of essays; reports; presentations; examinations; and group based work.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 6,000 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 11,000 per Academic year (overseas fees)||12 months|
|MSc||Full-time||£ 6,000 per Academic year (EU fees)||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Luton Campus||Luton||LU1 3JU||South East|