University of Bedfordshire

University of Bedfordshire

Marketing and Business Management

This course encompasses a range of elements including brand management; international marketing; communications; and e-business. Students study all of these areas and apply their knowledge to a range of situations, taking account of the relationship and interaction with other aspects of business; they also learn to design; propose; and demonstrate strategic marketing solutions to real business problems. The course seeks to provide a comprehensive study of management into a wider business context, providing students with a general idea of how to manage and develop people within organisations, plus an appreciation of the value of information systems and communication in all levels of business.

Entry requirements

Honours degree (minimum 2.2) or equivalent; IELTS 6.0 or equivalent.

Course modules

International marketing; business communications; brand management and research; financial analysis; marketing; business data analysis; managing people; digital business management; applied management project.

Assessment methods

Assessment consists of essays; reports; presentations; examinations; and group based work.


Qualification Study mode Fee Course duration
MSc Full-time £ 6,000 per Academic year (home fees) 12 months
MSc Full-time £ 11,000 per Academic year (overseas fees) 12 months
MSc Full-time £ 6,000 per Academic year (EU fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Luton Campus Luton LU1 3JU South East

Key information

Telephone number: 
08448 482234