University of Bedfordshire

University of Bedfordshire

Marketing Communications

This course is highly practical in nature and enables students to develop a holistic and societal view of marketing communications within a framework that encourages creativity. Students on this course gain an awareness and knack for contemporary, real-world trends in marketing communications that will be invaluable to employers worldwide. The course focuses on 3 areas of integrated marketing communications systems: public relations; advertising and interactive; and direct marketing.

Entry requirements

A good BA (Honours) in marketing or named with marketing in the title, marketing communications, bachelors award in media providing there is an appropriate marketing/business content; exceptionally, good Honours degree from other disciplines e.g. social sciences, humanities.

Course modules

Modules include: advertising; brand management and research; communication in the digital economy; current issues in integrated marketing communications; dissertation; integrated marketing; marketing communications; marketing communications and society; public relations issues.

Assessment methods

Assessment consists of essays, reports, presentations, examinations, group based work, and a dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 GBP 6,000 per Year 1 (EU) 1 years
MSc Full-time October 2016 GBP 6,000 per Year 1 (England) 1 years
MSc Full-time October 2016 GBP 11,000 per Year 1 (International) 1 years
MSc Full-time October 2016 GBP 6,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time October 2016 GBP 6,000 per Year 1 (Scotland) 1 years
MSc Full-time October 2016 GBP 6,000 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Luton Campus Luton LU1 3JU South East

Get in touch

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Key information

Contact: 
Admissions
Telephone number: 
08448 482234