University of Bedfordshire
This course is highly practical in nature and enables students to develop a holistic and societal view of marketing communications within a framework that encourages creativity. Students on this course gain an awareness and knack for contemporary, real-world trends in marketing communications that will be invaluable to employers worldwide. The course focuses on 3 areas of integrated marketing communications systems: public relations; advertising and interactive; and direct marketing.
A good Honours degree in 1 of the following areas: marketing; advertising; public relations; media studies or business (with a strong marketing focus); or other cognate discipline; non-graduates with considerable experience in the field of marketing communications may also be considered; IELTS 6.5.
Areas of study you may cover on this course include: marketing communications; brand management and research; marketing communications and society; public relations issues; integrated marketing; advertising; interactive and direct marketing; current issues in marketing communications; dissertation.
Assessment consists of essays, reports, presentations, examinations, group based work, and a dissertation.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 6,000 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 11,000 per Academic year (overseas fees)||1 years|
|MSc||Full-time||£ 6,000 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Luton Campus||Luton||LU1 3JU||South East|