University of Bedfordshire

University of Bedfordshire

Public Relations

Throughout this course students develop a theoretical knowledge of the place of public relations in society and, in the context of marketing communications, as a fundamental tool of reputation management. In addition, they build practical skills in public relations through engagement with the industry and leading practitioners.

Entry requirements

A good BA Honours degree in business studies, (or cognate discipline, e.g. marketing or marketing communications) or journalism or media; or an exceptional good honours degree in social sciences or humanities (providing there is appropriate business / media content); or exceptional candidates from any discipline with suitable business experience; appropriate command of English for EU / international students. IELTS 6.5; in other respects the standard university entry requirements will apply.

Course modules

Brand management and research; communication in the digital economy; integrated marketing ; journalism, public relations and societies; marketing communications; PR dissertation; public relations debates, theory and planning; public relations event management ; public relations issues.

Assessment methods



Qualification Study mode Fee Course duration
MA Full-time £ 6,000 per Academic year (home fees) 1 years
MA Full-time £ 11,000 per Academic year (overseas fees) 1 years
MA Full-time £ 6,000 per Academic year (EU fees) 1 years
MA Part-time £ 6,000 per Whole course (home fees) 2 years
MA Part-time £ 11,000 per Academic year (overseas fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Luton Campus Luton LU1 3JU South East

Key information

Telephone number: 
08448 482234