University of Birmingham

University of Birmingham


This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. The MSc also counts towards 50% of the CIM Professional Diploma in Marketing.

Entry requirements

At least an upper 2nd class degree or postgraduate diploma from a UK university or equivalent. For those not qualified for direct entry to the one-year MSc programmes, a preliminary year may be available. English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.

Course modules

Core modules: Consumer behaviour; marketing management; marketing research; marketing strategy and planning; research methods for dissertation. Optional Modules: Product and innovation management; strategic environmental sustainability; services marketing; strategic brand management; marketing communications; business to business relationships; retail marketing. Students will also undertake a substantial research dissertation on a marketing topic of their choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.

Assessment methods

The majority of modules are assessed using written examinations and coursework. Coursework can take a variety of forms, including reports, essays, group presentations and practical assignments. Some coursework is group based. Not all modules will involve examinations.


Qualification Study mode Fee Course duration
MSc Full-time £ 10,080 per Academic year (home fees) 12 months
MSc Full-time £ 17,580 per Academic year (overseas fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Edgbaston Campus Birmingham B15 2TU West Midlands

Key information

Postgraduate Enquiry Service
Telephone number: 
0121 414 5005